An evening dress for the bride's mother and for a milestone birthday: an elegant look made to order

The bride's mother (or the groom's) is the second most important woman at the wedding, and her look should be elegant, comfortable and cut exactly to her figure. The same principles hold for a milestone birthday. Here is how to choose the dress.

What matters in the mother of the bride's look

• Dignity without rivalry - dressed up, but never brighter than the bride; white is out.
• Comfort for the whole day - the ceremony, the dinner, the dancing; the fabric breathes, the cut does not restrict.
• A fit that follows your figure - after 45 or 50, off-the-peg size charts are especially often not about you: this is the strongest argument for making the dress to measure.

Silhouettes that work

• A-line and straight cuts - universal, and they soften the waist and hips gently.
• A dress with sleeves or a cape - covers the arms and saves you when it turns cool.
• A dress suit, or a dress with a jacket - the formal, dignified option.

How to choose a cut for your figure - a detailed breakdown.

Colour and fabric

Deep tones win: dusty rose, lavender, emerald, slate blue, burgundy. For fabrics - crepe, satin, lace, and velvet for the cold season. On the palette - a separate article.

For a milestone birthday, the same principles

For a birthday the dress is freer in colour and in how much it reveals, but the logic is the same: an elegant silhouette, an exact fit, comfort for the whole evening. Made to order, we take into account your wish to cover or to emphasise particular areas.

How to order

We make dresses from scratch to your measurements, in person at the atelier in St Petersburg. More on evening dresses made to order is on the "Evening dress made to order" page. To see our work visit the gallery, and to talk the look through and hear the price book a consultation.