Journal
The FREYA journal
About making a wedding dress, choosing a cut and getting ready for the day - to the point, and from the workshop.
Atelier or salon: what made-to-order tailoring actually changes
A salon sells you a ready dress in your size; an atelier makes one to your figure from scratch. Here is the difference in price, timing, fittings and result - so you can decide where to go for a wedding dress in St Petersburg.
4 min read →
Why brides choose FREYA: bespoke tailoring and where it came from
What genuine bespoke tailoring of wedding and evening dresses actually is, where the tradition came from, and why at FREYA it is a working process rather than a word.
4 min read →
Altering a wedding dress: how many fittings you need and when to plan them
Even a perfectly chosen dress needs altering to your figure. Here is how many fittings to allow, how many months ahead to start, and what can and cannot be put right.
3 min read →
Lace on a wedding dress: guipure, Chantilly, hand embroidery - what the difference is
A look at the kinds of lace used on a wedding dress, from French Chantilly to raised guipure, and how to work out which one suits your design.
4 min read →
Accessories for a wedding dress: veil, corset, detachable skirt - how to put the look together
Veils, jewellery, shoes and convertible outfits made of a corset and a skirt: how to choose accessories that finish the bridal look rather than argue with the dress.
4 min read →
The first fitting of a made-to-order wedding dress: how to prepare and what happens
What to bring to the first fitting, what to expect from the toile, and how to tell working imperfections from a real reason to worry.
4 min read →
Caring for a wedding dress: from the last fitting to the day and after
How to store the dress at home, what to bring to the wedding for emergency repairs, and how to clean and put the dress away for keeps after the day.
4 min read →
Fabrics and colours for an evening dress: what to choose for made-to-order tailoring
What evening dresses are made from and which colours suit whom: silk, satin, crepe, velvet, lace, and a palette from emerald to burgundy. FREYA atelier.
4 min read →
An evening dress for the bride's mother and for a milestone birthday: an elegant look made to order
How to choose an evening dress for the mother of the bride or groom, and for a milestone birthday: silhouettes, colours, comfort and a fit that follows your figure. Made to measure at FREYA atelier.
2 min read →
A dress for a wedding guest: etiquette, colours and made-to-order tailoring
What to wear as a wedding guest: which colours to avoid, how to account for the format and the dress code, and why a made-to-order dress beats an off-the-peg one. FREYA atelier.
2 min read →
A floor-length evening dress made to order: silhouettes, fabrics and occasions
How to choose and have a floor-length evening dress made to your figure: the silhouettes that suit, the fabrics and the occasions - from a graduation ball to a wedding you attend as a guest. Made to measure at FREYA atelier.
2 min read →
What fabric to make a wedding dress from: satin, mikado, silk and lace
A look at the main fabrics for a wedding dress - how they look, who they suit, and how they affect the price and the fit.
2 min read →Book a consultation
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